Ingrained
Proposal · June 2026
Olivia Batraski
Prepared for Olivia Batraski

Own your voice.
Sharpen the strategy.

A LinkedIn strategy partnership built around how you already work. You stay in the driver's seat. We bring the profile leverage, the content thinking, and the analytics that tell you what to do next.

From Freddie at IngrainedScroll ↓
Section 01
What we heard

In your own words.

We pulled these straight from our call. They shaped every recommendation in this deck.

I'm very particular about how I post and what I post and my personal persona.
On voice
Only I could have written that post. You would have had to be in the conversation.
On authenticity
I need someone to look at my LinkedIn profile and say, this is where you're losing people.
On the real gap
I'll probably be there in a couple of years. I'm not there yet as a founder.
On the full retainer
Section 02
Where you are now
What's working

Keep doing this.

  • Founder voice

    Sharp, particular, and yours. The reason people respond when you do post.

  • A niche ICP

    YC founders, Neo founders, design buyers. Easy to find. Worth the focus.

  • Some outreach already running

    You have connection sends in motion, but the automation behind it is exactly what LinkedIn is penalizing right now.

Where the leverage is

Five places we can sharpen.

  • Profile positioning

    Headline, featured, about, banner. The first three seconds decide if you keep readers.

  • Content pillars

    Two or three repeatable angles so you stop staring at a blank composer.

  • Post architecture

    Hook, body, exit line. Small structural wins lift everything.

  • Analytics literacy

    Less guessing about what worked. A monthly readout in plain language.

  • Reactive moments

    Timely angles when the news breaks, so you stop missing moments that belong to you.

  • Proper outreach

    A manual, compliant Sales Navigator campaign instead of automation that can hurt your reach and your account.

Section 03
How we'd work together

A thinking partner, not a ghostwriter.

You said the white-glove version is for a couple of years from now. Here's what the right relationship looks like in the meantime.

01
Strategy sessions

Monthly working calls with Freddie. You bring the raw material; we bring prompts, structure, and a plan.

02
Profile and content audits

A deep read of your profile and recent posts. In Momentum this becomes a full month-one revamp.

03
Pillars you write against

Two or three repeatable themes tuned to YC, Neo, and design buyers. No more blank composer.

04
Reactive content we write

For topical, viewpoint-led posts, we can write the draft. You review, edit, and publish. Personal, anecdotal posts stay in your hands.

05
Plain-English analytics

A monthly readout. What worked, why it worked, what to do more of.

06
Written feedback on drafts

In Momentum we leave comments, guidance, and amendments on your posts. In Foundations, feedback lives on the monthly call.

07
Graphic design and outreach

Authority adds designed carousels and infographics, plus a proper, manual Sales Navigator outreach campaign.

Section 04
Three tiers to mull over

Built around what you said you actually want.

All in GBP, six-month minimum so we have runway to learn. We keep personal, anecdotal posts in your hands. For reactive, viewpoint-led content on topical happenings, we can write the draft.

The clarity pass
Foundations
£800/ month

One monthly strategy session and a written audit to sharpen what you are already doing.

  • Deep profile and content audit in week one, delivered as a working PDF
  • Positioning and three content pillars tuned to YC, Neo, and design buyers
  • One 60-minute monthly strategy call with Freddie
  • Monthly written analytics readout in plain language
  • Async question line, one business day response
Recommended
Pick this one
Momentum
£1,200/ month

A thinking partner each month plus written feedback and amendments on your drafts.

  • Everything in Foundations
  • One 60-minute strategy session per month
  • Full profile revamp in month one: headline, featured, banner, about, and a version we can iterate from
  • Written feedback, guidance, and amendments on up to six posts per month. We leave comments; you decide what to publish
  • Reactive content: up to two viewpoint-led posts per week on topical happenings, written by us for you to review and publish
  • Quarterly profile refresh after the initial revamp
The consolidated engine
Authority
£1,950/ month

Content strategy, visual formats, and a proper outreach campaign in one retainer.

  • Everything in Momentum
  • One 90-minute strategy and creative review each month
  • Graphic design for carousels, infographics, and other visual formats
  • Unlimited reactive content, written by us, with same-day turnaround on urgent hooks
  • A proper outreach campaign: managed, manual Sales Navigator messaging to YC and Neo lists, replacing automation tooling like Lumos, with monthly campaign reporting
  • Quarterly competitive and category teardown
  • First-look path into the full white-glove retainer when you want it

Tiers are starting points, not boxes. Mix and match is welcome. We work on a six-month minimum on any retained engagement so we have time to test, learn, and show results.

An honest note

What we write, and what we don't.

We will not write personal, anecdotal posts on your behalf. Only you can write the post about a founder-mom conversation, and you were right to say so.

We will write reactive content: viewpoint-led takes on topical happenings that do not depend on your lived experience. You review, edit, and publish everything.

We do not post on your behalf or use automation tools that put your visibility at risk.

Section 05
The first month
Week 1
Onboarding

Stringent intake. Goals, ICP, voice rules, what to avoid, what success looks like.

Week 2
Audit

Profile and content audit delivered. We mark up what to change first and why.

Week 3
Pillars

Strategy deck. Three content pillars, monthly cadence, what we measure.

Week 4
First readout

Your first analytics readout. From here it's a monthly rhythm.

Section 06
About Ingrained
Olivia portrait

“Building iconic founders.”

We run LinkedIn for founders on three continents.

A recruitment company founder in Chicago. A heavy-industry leader in South Africa. A marketing leader in Dubai. Each one has a particular tone of voice and a specific audience to magnetize. Our job is to make sure their LinkedIn works as hard as they do.

40+
Founders we work with
3
Continents
6yr
On the platform
Next step

Pick a tier, or tell me what to change.

Reply with the tier that looks closest, or the line item you want to swap. I'll send a one-page agreement and we can start the onboarding within a week.

From
Freddie
Ingrained Digital
Email
freddie@ingrained.digital
Prepared
June 26, 2026